About us

Hi, I’m Sandra — the founder of SH Jewelry. I'm a creative soul originally from Estonia, moved to Toronto in 2019 (just in time for a global pandemic… great timing, I know). After years in the service industry, I craved something more aligned with my passions. I’ve always been drawn to fashion, storytelling, and of course — jewelry. Sobriety became part of my story in 2023 — and with it came clarity, courage, and a new sense of purpose. Moving to a new country comes with a lot of challenges, it literally became: go big or go home. So, I decided to stop overthinking and start building. Now I am the proud owner of this jewelry brand built on heart, hustle, and a little sparkle.